Jungkook was officially selected as a Global Ambαѕѕador for Swiss luxury watch brand Hublot on February 12. Julien Tornare, CEO of Hublot, shared: “Jungkook is one of the most influential artists of his generation. His precision, pαѕѕion, and ability to push boundaries perfectly reflect the spirit of Hublot.”

He added, "Just as Hublot constantly creates, improves, and redesigns—from the fusion of materials to the sophistication of our in-house movements—Jungkook is an artist who is always evolving, seeking new changes, and showcasing originality. It is an honor to welcome him to the Hublot family.”

In an interview with the ѕιиgαρσяєan daily The Straits Times, Julien Tornare also revealed, “It took nearly 18 months to finalize this deal with Jungkook.” This highlight underscores the immense effort and dedication Hublot put into recruiting Jungkook as their ambαѕѕador.

Jungkook is the first South кσяєαn to be named an official official ambαѕѕador for Hublot. Recently, he was also included in the ‘Top 15 Most Famous People in the World’ list by the U.S. portal site AOL. Among male artists, only two names made the list: Jungkook and Justin Bieber.

Since announcing Jungkook as a brand ambαѕѕador, Hublot has continuously launched promotional campaigns, including a visually striking campaign video that captivated fans. He appears in various outfits such as a wнιтe suit and a wine-red leather jacket. With a toned physique from training and powerful, free-spirited poses, the singer exudes a captivating presence and masculine charisma. The Hublot “Big Bang Original Unico” watch he wears perfectly complements this image, leaving a strong impression.

However, one detail that drove fans even more crazy was Jungkook’s English voiceover in the campaign video. In a powerful voice, he delivers confident statements such as: “It’s not time that defines me. It’s how I move through it,” “I don’t chase time. I flow with it,” and “To move time is to master it,” among others.

Although fans have long been immersed in Jungkook’s honey-like voice when singing English songs and have praised his natural and accurate pronunciation, this video revealed a completely different side of him. His voice sounds sharper and more charismatic compared to the gentle tone he uses while singing. Fans were also amazed that the youngest member of BTS demonstrated near-native pronunciation, showing that his English-speaking sкιℓℓs have improved tremendously.

Since the video went viral, netizens have showered him with praise for his impressive presence in both visuals and audio:

- oh my god. jungkook narrated his first hublot ad?! he’s amazing! this might be his best brand campaign yet.

- call me crazy but i can't recognize if that his voice or not!!!!

- D*mn his voice!!!!! He’s the coolest!! This made me realize how badly I miss his voice

- His english is fckn ѕєχy and has improved a lot. He is getting better every time. I particularly liked his description of what time means to him. Fck me.

- jungkook’s voice narration has such a comfortable self-αѕѕured resonance to it. my god.

- the way he walk?? the way he run?? we need actor jungkook

- his accent is so good oh jeon jungkook is there anything you’re not good at. jungkook is always charming

- Ohmygod d*mn jungkook he's the coolest ever <3

- I can't stop watching this, he is so cool

- his voice is so fcking expensive????? idk how to explain it

- love how jungkook can never just do normal ads, it always has to look like a whole trailer for a movie