As fans already know, BTS’s “What Is Your Love Song?” campaign this Valentine’s Day was part of a high-end and meaningful global promotional rollout teasing the group’s 5th studio album, ARIRANG, scheduled for release on March 20, 2026. From early February 2026, mysterious billboards, wall posters, and building wraps featuring the phrase “WHAT IS YOUR LOVE SONG?” (in the signature red tape-style typography) began appearing in major cities such as Seoul (South кσяєα), London (UK), New York (US), and other locations including Los Angeles.
The campaign peaked on Valentine’s Day, February 14, 2026, when BTS installed mαѕѕive red rose walls at COEX (Seoul), Covent Garden (London), and The Grove (LA). People could pick roses for free, with each flower accompanied by a tag reading “MY LOVE SONG IS ( )” along with a QR code that allowed fans to access the campaign website and share their own “Love Song.”
BigHit Music explained the significance of the campaign: “A ‘Love Song’ goes beyond just a simple romantic track; it is a song that allows many to recall their memories and find comfort and strength. We hoped that the question ‘WHAT IS YOUR LOVE SONG?’ would serve as an opportunity for people to remember the songs held within their own hearts.”
This aligns with the concept of the ARIRANG album, which explores identity and profound, universal love that is not limited to romantic relationships. This intriguing campaign not only captured mαѕѕive attention and went viral among fans, but also encouraged celebrities to join the trend.
Notably, on February 21, fans were surprised to discover that two prominent names had shared posters featuring their names on the signature red tape background via Instagram Stories: Benny Blanco and Charlie Puth. While Benny attached the BTS x Snoop Dogg collaboration track “Bad Decisions,” Charlie shared “SADE” by Kiss Of Life.
These two stories from top US-UK artists sparked speculation among fans that they might be collaborating with BTS on the ARIRANG album. Additional clues were cited to reinforce this theory, including reports that j-hope had visited Benny’s house around March 2025, and that V and j-hope previously shared photos of BTS hanging out with Charlie Puth around August 2025 while the group was in Los Angeles for a songwriting camp.
If that was not enough to fuel speculation, another similar coincidence emerged: DJ Diplo also shared the signature “What Is Your Love Song?” red tape image on Instagram Story on the 21st—and more importantly, he has been officially confirmed as participating in the production of ARIRANG.
Speaking about the recording process, Diplo praised the BTS members, noting that he was most impressed by their initiative and creativity in every stage of music production. He emphasized that BTS are true artists and boldly concluded that ARIRANG is the biggest project he has ever worked on.
With all these details, fans could not contain their excitement and began widely spreading their theories about the possible involvement of top-tier names like Benny Blanco and Charlie Puth in the ARIRANG album:
- I’m pretty sure Benny’s one of the producers (can’t prove it yet). OMG WHAT'S GOING ON ACTUALLY
- OMG what is happening. THEY ARE COOKING SO HARD
- Are they seriously collecting all their previous collaborators?
- If all these stories are hints for Collab then what???!!!!
- Eventhough we got the hint lemme screammmmm
- They were in the studio together. I'm pretty sure BTS working with Blanco and Charlie Puth. This albim is so insane
- I hope Benny really did another BAD DECISION. Can't wait for the day ARIRANG on air
- I wish Benny would do us a favor and put Selena in a studio with BTS
- genuinely what is this album about theres only a month left and a million theories
- Wait, this can’t be a coincidence… Benny, Charlie, and Diplo all posting the same thing? Soмєтнing BIG is definitely happening
- My detective ARMY brain is screaming right now. This feels like a mαѕѕive collaboration lineup tease.
- Benny Blanco + BTS again? And Charlie Puth too? I’m shaking, this album is about to be insane.
- Diplo is confirmed, and now these hints? Yeah, BigHit is cooking soмєтнing huge behind the scenes.
- I’m excited but also suspicious. Why are all these big names suddenly interacting with the campaign at the same time?
- This feels like the biggest global collab era coming. ARMY detectives, we need to connect all the dots NOW.
