Following major brands such as Coca Cola кσяєα, SimInvest, CELINE, Compose Coffee, Snowpeak, Cartier, and Yunth, Tirtir is fortunate to be one of the eight brands to receive V’s approval for a global ambαѕѕador contract. The collaboration with an internationally influential star is regarded as a “turning point” for the brand in its global market expansion.

On the other hand, according to a TIRTIR representative, V’s sophistication and unique emotional expressiveness perfectly reflect the spirit the brand pursues: celebrating diversity, encouraging individuality, and promoting genuine confidence.

Immediately after announcing V as their ambαѕѕador, Tirtir launched online and offline promotional campaigns to amplify their reputation. Advertisements featuring V’s genius persona and the products as the focal point flooded social media, and posters and billboards were displayed along major avenues in cities worldwide. The brand also organized multiple pop-up events in South кσяєα, the United States, and נαραи, leveraging V’s marketing influence to expand from main online sales channels to offline channels.

Importantly, Tirtir achieved its objective within just two weeks of introducing its first global ambαѕѕador!

On the 18th, the K-beauty brand was reported to have sent a series of emails to customers stating that they were experiencing an υиєχρє¢тє∂ surge in orders. Accordingly, the brand apologized to fans as the sudden spike in orders had temporarily depleted gift-with-purchase stocks. Additional stock is being replenished, and full delivery is expected to take another 5–7 days.

Experts have called Tirtir’s situation the “TAEHYUNG IMPACT,” meaning anything αѕѕociated with his name sells out. They noted that Tirtir likely anticipated potential sell-outs due to their ambαѕѕador’s global fame but they  still could not have imagined such overwhelming demand worldwide at this level.

Previously, Tirtir’s official store in кσяєα also faced a “crisis” when the mask-fit red cushion shades promoted by V sold out across all variants. This product has also become a bestseller on Tirtir кσяєα’s official website.

In נαραи, TIRTIR products are recording astonishing sales, topping the Amazon נαραи charts in the basic/face makeup category, ranking first in foundation products for ten consecutive days, and leading the popular gift rankings.

WWD נαραи, a leading global fashion and beauty outlet, put V x Tirtir on the cover of its Vol. 2443 issue, released on November 17 — and it sold out immediately.

Meanwhile, in the United States, Rolling Stone reported: “V was joined by Madelaine Petsch, Charles Melton, Isabela Merced, and Emily Alyn Lind, among the many stars celebrating TIRTIR at a special preview event the night before the pop-up opened to the public. Though it was a private event, that didn’t stop fans from lining up in the rain outside for a chance to catch a glimpse of V, who was dressed in a relaxed, double-вяєαѕтed camel suit for the occasion."

V’s influence clearly demonstrates a “global amplification” effect that goes far beyond a conventional brand ambαѕѕador. From South кσяєα and נαραи to the U.S. market, V’s presence in promotional campaigns is generating a real-time viral effect — where sales, discussions, and media attention spike instantly.

On social media, netizens and fans continuously marvel at the brand impact of V:

- Taehyung impact strikes again! Very proud of Kim Taehyung, his power, impact and influence.... a truly successful ambαѕѕador.

- Oh! That’s why my orders are not coming yet… ok… I will wait patiently just for Taehyung…

- It should be expected carefully!!! Our sell out king!!!

- It sounds like: "Sorry, our ambαѕѕador is so desirable that we couldn't handle the influx." King impact after all

- “Unexpected” nah baby you bagged Kim Taehyung it’s very expected

- It was expected by us tirtir. Taehyung is our sold out king

- Both Tirtir and Yunth sold out of orders... and that's wow!

- “υиєχρє¢тє∂ surge” me trying to act clueless after I bagged the hottest and most popular idol as an ambαѕѕador for my brand

- i mean, taehyung's tf must be high but it's sure as h3ll so worth it cuz HE sells out the products he's endorsing

- them writing "υиєχρє¢тє∂ surge in orders" in their email. The Taehyung effect is REAL! He's causing chaos (the good kind!) again! My wallet is ready! #TaehyungImpact #V #BTS