Before and after BTS enlisted, the members have always been perfect partners, sought after by luxury fashion brands. The title of brand ambαѕѕador for a series of prestigious fashion brands such as Dior, LV, Bottega Veneta, Calvin Klein, Valentino, Gucci, Celine has proven the group's appeal in this field.
Part of the reason why the group has become an attractive choice for brands is because of their global reputation and huge, loyal fan base. Brands want to reach different customer segments.
However, another equally important reason is that the members have qualities and styles similar to the brand, can represent the brand's value and even elevate it.
Because each BTS member has a different fashion style, it is difficult to compare them. But in a hilarious interview called “K-Pop Superlatives,” Jungkook didn’t hesitate to name j-hope as the “most fashionable person in the group.”
Jungkook explained that out of all the other members, j-hope’s wardrobe has the most items that suit him the most. He added that j-hope “looks really good in them.”
He also gave a similar answer when asked who packs the most luggage on trips. He also added that j-hope "would be very detailed” when it came to packing.
During trips, Jungkook revealed that j-hope carefully packs clothing that matches his “overall look”, reinforcing the BTS rapper’s meticulous fashion.
Jungkook’s mention was recognized by fans because every time j-hope appears, they are surprised and delighted by his outfits.
He has a very unique way of mixing clothes, sometimes it will be a mix of street fashion style and children's fashion style, but it is very reasonable and lovely. His fashion style is also colorful, cheerful, full of life, just like his stage name and personality.
On the other hand, Harper's Bazaar magazine also said that the secondary reason Louis Vuitton appointed j-hope as a brand ambαѕѕador is because of his unique fashion style as well as his love for the brand. With the name "Hobicore", j-hope with the street style of the late designer Virgil Abloh, combined with the typical "kidcore" suitable for the fresh direction of Louis Vuitton, under creative director Pharrell Williams.
Another notable thing is that j-hope has a very smart and creative fashion mindset. He is not afraid to mix many oversized items in the same outfit and knows how to combine colors to make them reasonable.
j-hope also has a treasure trove of accessories from oversized sneakers, a collection of bags and accessories, glαѕѕes, necklaces,... unique, different but very useful. He can completely turn them into highlights to make his outfit more eye-catching.
Finally, Jungkook is also a person with good aesthetic taste so his choice of j-hope is definitely not wrong! Not only the group members but also experts in the fashion industry always appreciate j-hope and his fashion sense.
