Jungkook has been nicknamed the “Midas Touch” and “Sold-Out Fairy” by fans — because anything he touches instantly becomes a highly sought-after item and sells out right away, even when it’s an expensive one.

For example, when Jungkook became the global brand ambαѕѕador for Calvin Klein, the CKJ-embroidered cap he wore sold out immediately — in less than an hour. The short-sleeved round-neck T-shirt Jungkook wore for the March 2023 photoshoot also sold out across North αмєяι¢α within just two days.

Speaking of impressive numbers from the first few days of Jungkook’s collaboration with this αмєяι¢αn luxury fashion brand, the stock price of PVH Corp — the parent company of Calvin Klein — saw a 20% increase from USD 72.26 per share to USD 88.36 per share in just four days, while the brand’s official website crashed within hours due to heavy traffic.

Overall, the mαѕѕive benefits Jungkook brings to a brand are soмєтнing anyone can clearly see. Therefore, when he began accepting endorsement deals as a solo artist, quite a few attractive offers were placed in front of him.

Monica Kim, former editor at Vogue, once revealed: “From my time consulting in the industry, I know of at least three top fashion houses that fought hard to get him but were turned away,” when discussing Jungkook in the book "The Meaning of Jungkook: The Triumph of BTS and The Making of a Global Superstar".

To this day, even after his military discharge, Jungkook’s popularity in the market hasn’t cooled down — yet the number of brands he represents hasn’t increased. This has made many people curious about what makes Calvin Klein stand out among other major brands to win the Golden Maknae’s signature. Of course, money isn’t an issue for such big brands.

Finally, fans recently got their answer when Jungkook directly mentioned the reason behind his decision in an interview video. He honestly revealed a simple reason: “I’m actually trying to stay genuine. I do like Calvin so much that’s why I’ve been collaborating with Calvin. For me, Calvin feels like a friend I’d like to keep working with. Even now, Calvin is my go-to brand. I love it”.

Calvin Klein gained the upper hand in the competition to sign Jungkook because he had been a regular customer of the brand for years. From his experience as an actual buyer, he believed the brand’s products were high-quality, comfortable, and worth recommending to others.

In the past, Jungkook had also mentioned several times that Calvin Klein’s items were of great quality — especially their und3rwear. He even revealed that he owned a bunch of pairs in various colors from the brand and had been using them for years.

It’s clear that the key factor behind securing the BTS superstar’s signature lies in real experience. He doesn’t just focus on whether a brand aligns with his image; he carefully evaluates it from multiple perspectives — including that of an ordinary consumer.

And most importantly, the collaboration has to be soмєтнing he genuinely enjoys and wants to do! His style is truly distinctive, and fans wholeheartedly support that.

When the interview video went viral on social media, netizens congratulated Calvin Klein that their sales are bound to skyrocket after receiving such high praise from the K-pop superstar. The brand is probably grinning from ear to ear right now, while other labels can only watch in envy for not being able to sign Jungkook.

On the other hand, thinking about the fact that Jungkook turned down three major brands, fans couldn’t help but admire his straightforwardness:

- one thing about jungkook is that he won't join just any brand even luxary brands for sake of ambαѕѕadorship. He uses CK and so he chose it. CK is lucky

- Jungkook×CalvinKlein is one of the best things that happened when it comes to idol×brand. The love is mutual. It is so genuine, it shows

- Really calvin klein is so lucky to have JK as their ambαѕѕador. Their sales will be higher and higher

- Always a genuine person…no pretentions! Thats why we love him the most…

- What I love most about Jungkook is his authenticity. He could easily be the face of countless brands(as mentioned before everyone wants him). But instead of chasing numbers or fame, he only chooses the ones he truly connects with, the ones he genuinely uses in real life. There’s no pretending, no acting just pure honesty. That’s what sets him apart and keeps him on a level no one else can reach.

- While there’s nothing wrong for an artist to grab ambαѕѕadorship as they should for obvious reasons but this makes Jk such a rare human. The most unfiltered, authentic Artist I have witnessed

- this is the second time he referred to ck as his friend hes so real

- Sincerity, loyalty, fidelity, #Jungkook collaborates with brands whose products he likes, that's what we call a true ambαѕѕador.

- Calvin Klein really нιт the jackpot with Jungkook. Everything he touches turns into gold.

- They couldn’t have picked a better ambαѕѕador. He even refuse 3 big brands, just for choosing them

- Calvin Klein must be thanking their lucky stars right now. Having Jungkook is every brand’s dream

- He's in high demand but I'm glad he chose the brand he likes and wears

- Jungkook himself refused offers from biggest fashion brands to be taken as a BA. Jungkook chose the real brand that he truly like and uses every day

- It's never been about hype or dominance for Jungkook - it's about what aligns with his vibe and that authenticity sets him apart

- Are we even surprised knowing his Selling Power? That's hybe Biggest rainmaker just after his own group. But JK is just so extremely humble, simple and the most unpretentious Soloist