When it comes to business, j-hope’s older sister, Jung Jiwoo, seems to be the most entrepreneurial among the members of the BTS family. She has already established herself as an influential figure in the beauty and fashion industries and currently runs several popular brands, including FUN THE MENTAL (eyewear), Neaf Neaf (skincare/cosmetics), and online clothing store MEJIWOO.

Meanwhile, j-hope is one of the most sought-after global brand ambαѕѕadors in the industry today. He is currently the face of major brands such as Louis Vuitton, AUDEMARS PIGUET, sportswear giant Nike, and Colgate's oral beauty... Getting his signature on an ambαѕѕador contract is certainly no easy feat for any brand.

What makes this even more interesting is that CEO Jiwoo did not have to say a single word to somehow end up with an “ambαѕѕador” that everyone would love to have — and ARMYs are absolutely loving it!

Recently, during an Instagram Q&A, Jiwoo once again made fans laugh when she revealed just how loyal her younger brother is to Neaf Neaf.

When a fan shared, “My Neaf Neaf stash is fully stocked. It’s so full, so plentiful,” Jiwoo replied that she was also actively stocking up on the brand’s skincare products. Most notably, she then revealed that j-hope had just “placed an order” with his older sister: “My younger sibling also asked me for 10 packs of toner pads yesterday, so I quickly sent him the toner pads by express delivery”.

The detail immediately delighted ARMYs, because there is probably no one who is both a more loyal customer and a more enthusiastic promoter of Neaf Neaf than j-hope!

Interestingly, not long ago, Jiwoo also shared a message from her younger brother on her Instagram Stories, in which j-hope asked, "Noona, noona, can you send me like four bottles of Neaf Neaf ampoule?!" 

j-hope’s love for the brand is certainly nothing new. In several videos featuring the idol’s skincare routine posted by MBC and Bangtan TV, eagle-eyed fans have spotted a variety of Neaf Neaf products in his personal-care area, from essence to Soothing Calm Toner Pad, Smoothing Calm Cream, and Soothing Calm Mask.

There is no denying that Neaf Neaf is already known for its high-quality skincare products and is particularly popular in both South кσяєα and נαραи. At the same time, j-hope’s use of the brand has undoubtedly helped introduce it to even more fans, turning his everyday skincare routine into an υиєχρє¢тє∂ form of promotion.

Quite a few ARMYs have said that they started looking into the brand, tried its products, and eventually became regular customers after discovering that j-hope uses Neaf Neaf as well. As a result, some products have repeatedly sold out on the website, forcing the brand to restock them over and over again.

One fan wrote, "j-hope using Neaf Neaf, I've been using it for 3 months. It's a good skincare product." Another agreed, wrote: "I started using neaf neaf which is his sister brand and i love it. The face Cream is also good and smells delicious." Meanwhile, an ARMY commented regretfully, "It's already sold out, please restock. I didn't even get mine yet."

It is not just skincare products, either. In the past, j-hope also managed to sell out another product from his sister’s business portfolio. This time, it was the “Marco Yellow” sunglαѕѕes from FUN THE MENTAL. Just a few hours after he wore them at the airport during his 2025 solo world tour, the sunglαѕѕes completely sold out on the website and became unavailable to purchase, as the brand does not restock products once they are sold out.

On the other hand, Jiwoo is also known as one of the most devoted supporters of j-hope and BTS. For more than a decade, she has regularly appeared at BTS concerts as well as her younger brother’s solo performances, even flying overseas to cheer him on.

Jiwoo has always quietly supported her younger brother throughout his career, while j-hope has become a “VIP customer” and the most enthusiastic promoter of his sister’s businesses. Fans cannot help but marvel at the strong bond between them. Like many other siblings, the two may have had their share of arguments while growing up, but as adults, the relationship between the Jung siblings has only become more admirable.