BTS undeniably delivered a global sensation with their groundbreaking performance at the 2026 FIFA World Cup Halftime Show. The group became the most-mentioned act among all performers, generating over 4.1 million mentions and more than 5 million engagements across social media. Google Trends also recorded a fourfold surge in searches for the keyword "BTS" on the day of the final, with interest spreading rapidly across Europe, South αмєяι¢α, and Africa.
Even days after the performance, ARMY and netizens alike continue to discuss and marvel at the historic moment. Beyond the music itself, BTS's stage outfits also left a lasting impression and became one of the defining elements of the performance.
It has been revealed that all of BTS's Halftime Show outfits were custom-designed, drawing inspiration from the Red Devils—the iconic supporters' group of the South кσяєαn national football team—while incorporating signature BTS elements such as the number 7, ARIRANG, and an array of rock- and sports-inspired accessories. The overall styling combined red, black, and wнιтe to create a bold, energetic, and powerful look that perfectly matched the atmosphere of the event.
If you were captivated by these outfits—or even dreamed of touching soмєтнing that BTS actually wore on stage at the 2026 FIFA World Cup—your chance is finally here. It may sound unbelievable, but it's true. And surprisingly, the only requirement is simple: bring a very, very big budget!
According to newly released information, the outfits BTS wore during the World Cup final are set to be auctioned. The collection includes seven items worn by the members during the Halftime Show, including jackets, shirts, shoes, scarves, and other accessories. Each item will open with a starting bid of just US$100 (approximately 150,000 won), and fans from anywhere in the world are eligible to participate.
The auction is part of the international charity campaign "ONE GOAL," which is being held online through Christie's, one of the world's most prestigious auction houses, and will run until the 29th. The initiative is being organized by Christie's in partnership with the global anti-poverty organization Global Citizen to commemorate the 2026 FIFA World Cup.
All proceeds from the auction will be donated to the FIFA Global Citizen Education Fund, which aims to expand access to education and sports opportunities for children in underserved communities—a mission that also reflects the core message of the Halftime Show in which BTS performed. The campaign hopes to raise US$100 million (approximately 148 billion won), with every dollar from the auction going directly to the fund.
The flagship items of the auction are the seven outfit pieces from BTS. On the 19th, BTS took the stage for the Halftime Show during the ѕραιи vs. Argentina final held at MetLife Stadium in New Jersey, USA. This marked the first time a Halftime Show was ever held at a World Cup final. The collection features one item from each member: Jungkook’s jacket, Jimin’s shirt, V’s scarf, Jin’s belt, SUGA's pants, RM’s boots, and j-hope’s gloves.
Speaking about the event, Julien Pradels, President of Christie’s αмєяι¢αs, stated: "The 2026 World Cup has come to a close, but the unforgettable memories and moments live on through these incredible items straight from the tournament. Anyone, anywhere, can place a bid."
Because the auction is open to participants worldwide, with no restrictions based on nationality or location, fans everywhere have the opportunity to own a piece of BTS history if they place the winning bid. Although each item begins at just US$100 (approximately 150,000 won), many expect the final prices to soar given BTS's immense global popularity and the historical significance of the performance.
In addition to BTS's memorabilia, the auction also features a wide range of items from other stars who appeared during the Halftime Show. These include gloves worn by Madonna, sneakers worn by Justin Bieber, and the outfit worn by Shakira in the music video for the official World Cup anthem "Dai Dai." Hand-written items by Coldplay’s Chris Martin—including the Halftime Show setlist and lyrics to "We Dance"—as well as an "Earth Ball" signed by the entire performing cast including Shakira, Madonna, BTS, Coldplay, and Gustavo Dudamel, are also awaiting new owners.
There are also plenty of items catering to football fans. Most notable is "Trionda," the official match ball used during the final where ѕραιи defeated Argentina 1-0. Other featured items include a 2022 World Cup Argentina home jersey signed by Lionel Messi, signed jerseys from David Beckham and the US National Team, as well as official match balls from opening matches held in мєχι¢σ City, Toronto, and Los Angeles.
This marks the first time in a month that Christie's is holding a major memorabilia auction. Last month, Christie's sold 404 items across five auctions from the collection of the late Jim Irsay, former NFL team owner and philanthropist, bringing in a total of $105.3 million (approx. 155.8 billion KRW).
