The Associated Press described BTS's comeback as "smooth like butter" when referring to the 7 members' earth-shattering live broadcast for the first time in 3 years after their hiatus due to military service. The hiatus could not reduce the group's appeal but even became a springboard for the group to return stronger.
Not only did nearly 10 million fans in the fandom happily watch the 30-minute broadcast, but кσяєαn media, major foreign news agencies and global au∂ιєnces also paid close attention to every moment. As a result, BTS became a hot search and the center of attention for many hours after that.
With just one live broadcast, fans witnessed the surprising comeback effect of the "21st century pop icon" and it is not an exaggeration to say that "Kings are back". Even Netflix - the world's leading movie viewing platform - could not escape this effect.
Netizens recently discovered that the description line on Netflix's X account bio has changed to: "BTS NOTICED SAJA BOYS 7.01.2025", implying that the group mentioned the нιт movie "K-pop Demon Hunters" during the recent historic broadcast.
Specifically, during a part of the live broadcast, BTS leader - RM hummed a part: "You’re my soda pop, my little soda pop" in the song "Soda Pop" performed by the boy band Saja Boys of this animated film. Then, Jungkook recognized the melody and asked: "You watched [K-Pop Demon Hunters]?", showing that he also watched this movie.
While RM nodded his head, claiming "Yeah", Jungkook gave this film a compliment: "It’s fun, isn’t it!".
Of course, the happiest people at this time are the movie distributor Netflix and the producer Sony Pictures. Even the world's top Kpop superstars watch their movies and the movie is even "advertised" for free in front of 10 million global viewers.
ARMYs laughed with delight but also with pride because even Netflix needed BTS validation:
- That’s impressive recognition for Saja boys. Netflix knows they are THEM .....THE KINGS!
- and right after squid game finale dropped. they said forget the schedule!
- yeah even Netflix need bts validation. lmaooo cz wdym i saw kpop idols did soda pop challenge left n right but ofc they were waitin bts to notice
- I don't blame them. If I were them, I'd do that too
- It's not just armys, it's the whole world is going through an experience because of that live
- That’s better than any publicity the show has gotten so far
- Well LEGENDS of KPOP noticed their hoobaes
- Netflix took the chance it got
- Lot of others doin the challenge but bts is their priority like as they should
- i dont blame them honestly, they got the attention of the best group in the world for the movie inspired by them
Meanwhile, “K-pop Demon Hunters” is a global sensation as Netflix and Sony Pictures combine K-pop idols, demon hunting, and кσяєαn culture in a colorful anime universe. The film revolves around the girl group HUNTR/X consisting of three talented young girls: Rumi, Mira, and Zoey.
The plot is fascinating when the HUNTR/X group discovers the plot of a famous boy band, Saja Boys, which is actually a demon gang in disguise, trying to break the “Honmoon shield” that protects humanity. The secrets of identity, internal conflicts, and friendships are pushed to a climax, creating a journey that is both supernatural and very… idol.
Not only that, Creator of the viral Netflix show, Chris Appelhans ever talked about how BTS inspired them to make it. "Maggie and I started planning this film during the ¢σνι∂ pandemic. We were all isolated and had difficulty connecting with each other. Then BTS held an online concert, and millions of people around the world (including us) suddenly started singing and dancing to 'Dynamite' from their own homes. For a moment, the world felt a little brighter...We hope that through the journey the characters go on in the film and the songs they sing, you can feel a part of the experience that BTS gave us all those years ago", he mentioned.
That is probably also the reason why “K-pop Demon Hunters” attracts the attention of BTS members and ARMYs around the world!
