The Individual Idol Brand Reputation Rankings is a prestigious monthly ranking published by the кσяєα Enterprise Reputation Research Institute, based on actual collected metrics. The data is measured according to consumers’ online habits, including consumer participation, media exposure, engagement, and community activity.
From this, the institute analyzes brand reputation scores to evaluate positive–negative sentiment, media attention, as well as fan engagement and interaction levels. The process also includes monitoring and risk αѕѕessment by editors specializing in idol brand reputation.
In short, this ranking is not just a list of numbers; it reflects an idol’s influence, appeal, public image, fan loyalty, and communication effectiveness. Idols who rank high indicate they are the focus of public and media attention. It also serves as a basis for effective media strategies and as a reference for brands in making marketing decisions.
Therefore, achieving the #1 spot on this ranking is highly significant and receives considerable global fan attention!
On November 27, the кσяєα Enterprise Reputation Research Institute reported as usual: “We collected 131,238,031 big data entries from 1,730 idols between October 27 and November 27, 2025… Compared with last month’s 144,546,882 entries, this month shows a 9.21% decrease,” along with the list of the top 20 idols in the individual brand reputation ranking.
In the list, Jimin secured the #1 position with a total brand reputation index of 6,566,749, over 1 million points higher than second-place IVE’s Jang Wonyoung. His metrics include a participation index of 88,116, media index of 365,672, interaction index of 3,050,085, and community index of 3,062,877. Positive/Negative Relationship Analysis shows a Positive Relationship of 92.59%.
Notably, since completing his military service, Jimin has topped the ranking for both male and female idols twice: once in July and again in October, extending his unmatched record to 29 months at #1—a record no other idol has achieved.
Beyond dominating the combined male and female rankings, Jimin is also the undisputed leader among male idols. Before his military hiatus, he set a record for 36 consecutive weeks at #1. Since returning in June this year, even without any musical releases, Jimin has continued to dominate the rankings in July, September, October, and November, bringing his total months at #1 to 54.
Apart from Jimin, the other six BTS members are all within the top 20. Jungkook reached #3 with a total brand reputation index of 5,255,365, up 11.36% from October. He is followed by Jin at #4 with 5,028,244, up 29.58%. V, RM, j-hope, and SUGA occupy #6, #12, #16, and #19 respectively.
Meanwhile, BTS is actively preparing for their spring 2026 comeback, with plans to release a new album and embark on an eight-month world tour, marking the group’s full-scale return as the “21st-century pop icons.”
These positive signals regarding brand reputation ahead of BTS’s official return demonstrate that the global influence of these top K-pop stars remains undiminished, despite the interruption of military service. Fans are already celebrating the members’ new achievements online, especially praising Jimin for his remarkable accomplishment:
- Congratulations Jimin. Well, that's what happens when you're the most sought-after idol, the most acclaimed, the most respected, the idol of idols, the face of K-pop, the one and only it boy
- BTS members keep rising in the charts even without having officially resumed activities yet. So proud of our boys
- The power BTS members holds when they return after 3 years of hiatus...So powerful
- Jimin never fails to amaze! His dedication and charisma truly set him apart. #KingOfBrandReputation
- BTS as a whole is unstoppable! Every member shines in their own way, and this ranking proves it
- Seeing all seven members in the top 20 just shows how powerful their global impact is. Love them all
- Jimin’s talent, charm, and influence are unmatched. No wonder he’s still #1—he deserves every bit of it
- BTS isn’t just a group—they’re a phenomenon. Every single member’s hard work and charisma are recognized worldwide!
