As fans know, just two days after wrapping up his schedule in the U.S. and returning to South кσяєα, Jungkook had to embark on another overseas schedule — traveling to נαραи for a Hublot event as the brand’s global ambαѕѕador. Just as people in both countries were beginning their holiday break, Jungkook was once again on the move throughout the holiday period. Even on the day of his departure, he was spotted looking quite tired and sleep-deprived from his constant travel.
However, when he appeared at the event on the 24th, Jungkook was seen looking completely refreshed, full of energy, and, of course, absolutely stunning. The idol opted for a minimalist yet luxurious all-black look that exuded a mature and charismatic charm, consisting of a slightly oversized black вσмвer jacket, a black T-shirt underneath, and straight-leg black trousers paired with a black belt.
Notably, on his wrist was the Big Bang Sapphire Sky Blue, valued at approximately $84,300. The timepiece is one of Hublot’s high-end and rare models, with only 100 pieces available worldwide. Its colored sapphire case is already difficult to produce, and its extremely limited production further makes the watch a particularly notable piece among collectors.
Yet all of that still does not fully reflect the level of attention the luxury brand has shown Jungkook. At this event, Hublot CEO Julien Tornare once again personally welcomed Jungkook and, surprisingly, did not forget soмєтнing the idol had “taught” him during their previous meeting, creating a particularly amusing moment.
On social media, a video capturing the moment is currently going viral. In the clip, Julien Tornare can be seen placing his hand against his cheek to form a heart and seemingly turning to ask Jungkook whether he wanted to do the pose as well. Jungkook immediately broke into a delighted laugh, appearing slightly shy before lowering his head with an incredibly adorable expression.
Fans believe Jungkook must have been quite surprised in that moment that the Hublot CEO still remembered the iconic pose he had taught him.
Previously, when Jungkook was announced as Hublot’s global ambαѕѕador in Seoul in February 2026, the idol himself taught Julien Tornare how to do the “cheek heart” — the familiar heart-shaped pose by the cheek αѕѕociated with the aegyo culture of кσяєαn idols. At the time, the CEO happily followed Jungkook’s instructions, and the two also took several photos together that received plenty of love from fans.
This time, Julien Tornare was even the one to bring up and initiate the pose himself. The adorable interaction between Hublot’s top executive and Jungkook quickly excited fans, with many especially amused by the idol’s simultaneously surprised and shy reaction. The comments section under the video was flooded with reactions:
- Not Jungkook and the Hublot CEO laughing over the cheek heart moment til now. How can his smile be so beautiful????
- The way the Hublot CEO is completely smitten with Jungkook, we get it. The world is so cupcakes and rainbows to him my shayla
- All the brands he represents have such a genuine relationship with Jungkook, and you can tell how much they appreciate his work as an ambαѕѕador and musician
- He’s literally the definition of hot and cute at once. IM GONNA CRY
- Aww the puppy is hard at work. It’s so good seeing him smile. I totally get the CEO, how could anyone NOT fall for him?
- Jungkook getting shy because Julien remembered the cheek heart is TOO CUTE
- The fact that the Hublot CEO remembered soмєтнing Jungkook taught him months ago… that’s actually so sweet
- Jungkook’s little laugh and the way he looked down. He was NOT ready for that!
- Now Julien is the one teaching Jungkook the cheek heart hehe. The tables have turned
- Hublot CEO really said ‘I remember everything abt you'. Their interaction is adorable
