All seven members of BTS are global brand ambassadors for major fashion houses such as Dior, Louis Vuitton, Bottega Veneta, Calvin Klein, Valentino, Gucci, and Celine. Part of what makes the group an attractive choice for these brands lies in their global fame and massive, loyal fanbase—an ideal channel for attracting customers and building brand image.

However, the most important factor is that brands prioritize faces who can fully embody their identity, spirit, and philosophy. Each BTS member has a distinct “fashion signature,” standing as a complete icon within their own style universe. And it is precisely this diversity—where every member excels in their own way—that makes any comparison between them somewhat unfair.

Yet someone directly involved like Jungkook managed to cleverly answer the question of who is the most fashionable member in a lighthearted interview titled “The Best Things in K-Pop.” In that interview, he named j-hope as the top choice and provided very convincing reasons to support his pick. Not only did ARMYs nod in agreement, but the other members would likely also fully agree with the maknae’s choice.

The first reason Jungkook gave was that, among all the members, j-hope’s wardrobe contains the most items that truly suit him. He added that j-hope “looks really good in them.”

Genius Korea recently named j-hope “The Best K-pop Fashion in 2025,” further reinforcing Jungkook’s statement. When describing j-hope’s style, Genius Korea wrote: “With ‘Killin’ It Girl’ this year, j-hope proved that he can kill a beat with ease, but he kills at fashion too, bringing the edge to the track’s black and white M/V with a sleek outfit. The grunge, biker vibe he rocks is authentic, sporting elevated avant-garde brands such as DSQUARED2 and Ann Demeulemeester.”

The second reason Jungkook chose j-hope was because he carries the most luggage when the group travels. He explained that the BTS rapper "would be very detailed” when packing, carefully selecting outfits that fit his overall style.

When Jungkook mentioned this, there are several examples that illustrate his point. j-hope is known for “turning airports into fashion runways,” consistently delivering highly coordinated outfits. He had been seen wearing a black blazer with black trousers but making the look pop with a bright Louis Vuitton x Yayoi Kusama scarf, LV x Nigo bag, and color-blocked sneakers.

There are also times when he opts for oversized silhouettes, bold colors, or standout patterns, adding accessories like bucket hats, scarves, and sunglαѕѕes. For a simpler look, just yesterday before flying to נαραи, he was spotted at Incheon Airport wearing a plaid shirt, cropped pants, a wнιтe tote bag, and a denim baseball cap.

j-hope’s fashion transformation extends beyond airports to major events and stage performances. At Paris Fashion Week 2023, he attended the Louis Vuitton show in a vibrant camo-print outfit (purple, burgundy, black), styled with a silky button-up shirt, matching camo pants, and chunky burgundy sneakers.

But at the LV Fall/Winter 2025 Menswear Show, he switched it up with an oversized denim jacket paired with wide-leg cargo pants and a bucket hat — a look reminiscent of BTS’s “Mic Drop Era.”

His solo world tour also turned into a true fashion showcase, highlighting j-hope’s meticulous approach to styling. One moment, you’d see him looking adorable in a boyfriend-style outfit, and in the next performance, he would transform into a fierce rap star with an entirely different vibe.

j-hope possesses an intelligent and creative fashion sense. He knows how to put pieces together in a way that makes sense, using accessories to create striking highlights. This also explains why he spends so much time packing and why his wardrobe has such a strong personal identity.

When Louis Vuitton appointed j-hope as a brand ambαѕѕador, the house stated: “With the name "Hobicore", j-hope with the street style of the late designer Virgil Abloh, combined with the typical "kidcore" suitable for the fresh direction of Louis Vuitton, under creative director Pharrell Williams."

At this point, there is no denying the conclusion that j-hope is the most fashion-forward member of BTS!