On June 7, BTS released the Normal Log series featuring all seven members as part of the content prepared for fans during FESTA, the celebration of the group's 13th debut anniversary. Each member appeared in an individual vlog, sharing the everyday activities they enjoy during their rare moments of downtime.

RM gave viewers a glimpse into his quiet reading habits, while SUGA showcased his deep love for music by fine-tuning musical instruments even in his free time. Jin, V, and Jungkook chose to document their dedicated gym sessions, while Jimin showed himself packing his belongings into a suitcase. Meanwhile, j-hope caught fans' attention by revealing his meticulous self-care routine, including his skincare regimen and OOTD before heading out.

In particular, fans were highly impressed by j-hope's flawless skin and skincare routine, which looked no less professional than that of a beauty blogger. He began by washing his face and drying his skin before using a toner pad. He then applied an essence and carefully mαѕѕaged his face with practiced, precise movements, clearly showing that this is a routine he has maintained for a long time. Notably, fans quickly recognized that the essence he was using came from Neaf Neaf, the skincare brand founded by his older sister, Jiwoo. The brand specializes in high-quality skincare products and is particularly popular in both South кσяєα and נαραи.

And just like the familiar "BTS effect," it didn't take long for fans and consumers alike to rush to purchase the product in hopes of experiencing the same skincare routine as their favorite idol. At the same time, supporting a brand owned by an idol's family is never a bad thing. As a result, the product is now officially listed as sold out on Neaf Neaf's website.

Meanwhile, many fans also left positive reviews of the product, saying they had been using Neaf Neaf long before discovering that j-hope used it as well, and that the results had been genuinely impressive. One fan wrote, "j-hope using Neaf Neaf, I've been using it for 3 months. It's a good skincare product." Another agreed, wrote: "I started using neaf neaf which is his sister brand and i love it. The face Cream is also good and smells delicious." Meanwhile, an ARMY commented regretfully, "It's already sold out, please restock. I didn't even get mine yet."

In reality, this is far from the first time j-hope has unintentionally "promoted" his sister's brand. In the MBC video "How j-hope Starts His Day at a Hotel – Toast, Timing, and Style," released last June, fans spotted several Neaf Neaf products in his personal care area, including the same essence, Soothing Calm Toner Pad, Smoothing Calm Cream, and Soothing Calm Mask—once again demonstrating that he is a loyal customer of the brand.

On another occasion, j-hope's sister playfully exposed her younger brother on Instagram Stories by sharing a message in which he requested that she send him more Neaf Neaf products. In the message, j-hope wrote: "Noona, noona, can you send me like four bottles of Neaf Neaf ampoule?!" Jiwoo also revealed that almost the entire family uses Neaf Neaf skincare products, although even their mother still goes to the store to purchase them herself.

On the other hand, j-hope has previously caused another product from his sister's business portfolio to sell out as well. It was the "Marco Yellow" sunglαѕѕes from the brand Fun The Mental. Just a few hours after he wore them at the airport during his travels for his 2025 solo world tour, the sunglαѕѕes sold out completely on the website and can no longer be purchased, as the brand does not restock sold-out products.

As a result, fans jokingly refer to j-hope as the "global brand ambαѕѕador and most loyal customer" of his sister's brands. In return, Jiwoo is also known as one of j-hope's and BTS's biggest supporters, frequently attending BTS concerts as well as j-hope's solo performances for over a decade, even traveling overseas to do so. The way the Jung family continuously supports and uplifts one another in their careers has left fans deeply impressed, with many commenting:

-  I like how he supports his sister. There's nothing better than supporting your family. Others are just jealous of their sister's success

- Of course, her brand already has a place. But isn't it nice to have a world-clαѕѕ brand ambαѕѕador like this for free?

- Remember how proud j-hope is of his sister. Jiwoo herself is also very excellent, having stu∂ιєd abroad since she was young and is the CEO of many brands

- At 35, she has a happy marriage, is beautiful, and has a successful career. I admire both Jung sisters' success

- So it seems like the secret to Jhope's beautiful skin is Neaf Neaf products

- Im jealous that hobi got a lifetime supply of skincare from his nuna. Unlimited skincare from his sister

- He is using his sister products too sibling supporting each other

- Neaf Neaf is a very good product. I use the all range, I have very sensitive skin, and it works perfectly fine to me. And loving the way Hobi supports his sister

- Hobi has sibling privilege to free skincare. The Jung family support system is honestly so wholesome

- I love that he's genuinely using and supporting his sister's brand. And Jiwoo never misses a chance to cheer him on. Their bond is so heartwarming

- Seeing how proudly they support each other after all these years is really touching