Well, the fandom has had more than enough to speculate and talk about these days, as the BTS members are packed with tightly scheduled activities. j-hope has fans anticipating an explosive performance in the Middle East after he and the Killin It Girl crew hinted at a trip to Dubai. Meanwhile, V sparked major curiosity when he was spotted playing basketball at Circle 81 — NIKE кσяєα’s exclusive VIP space.

Jungkook’s schedule, too, has been closely watched due to several intriguing clues. On the 16th of this month, the Golden Maknae had ARMYs on edge when he hinted that he had stayed up all night to “go somewhere” the next morning. At the time, fans suspected he might be trying to adjust to a different timezone before flying abroad, though no one was sure where he was headed.

By the 19th, the truth was revealed — and ARMYs’ theories were proven right. Several locals spotted Jungkook in fяαи¢є in recent days. He was seen accompanied by bodyguards and managers while strolling through a shopping mall in Paris. Other sources reported that his team and designers were already present and prepared in the fashion capital.

This immediately fueled speculation that Jungkook may be gearing up for new solo projects. Fans are discussing several possibilities, including a magazine shoot, new music or MV, and even a new brand deal.

Among these, the possibility of a new brand deal seems the most convincing — and fans believe they may have already figured out the brand Jungkook has partnered with. It is Balenciaga!

To start with, Balenciaga is a luxury house originally founded in ѕραιи, but it currently operates as a high-end French fashion brand under the fяαи¢є-based Kering Group, with headquarters in Paris. Jungkook’s presence in the world’s fashion capital aligns perfectly with this context.

Next, the frequency with which Jungkook has been using items from Balenciaga’s latest collections is unusually high. Back in October, a fan-taken photo showed him wearing the BALENCIAGA CHIPS PHONE HOLDER POUCH in black, priced at USD 925. What stood out was that this was a completely new product — on Balenciaga’s official UK and Australian sites, the expected delivery date wasn’t until late October.

This could suggest Jungkook is among the VIP customers who received the item early — but ARMYs find it far more compelling to believe that Balenciaga sent him the product ahead of launch because he may be their next global ambαѕѕador.

Since his discharge in June, Jungkook has consistently been seen wearing items from the French luxury house across photos, videos, and live broadcasts. The phone holder pouch was often paired with the Balenciaga “Army Space Backpack.” He even wore it when returning to кσяєα in August after two months in the U.S.

In his early-October TikTok dance challenge for “Fashion” by Cortis, Jungkook appeared in Balenciaga’s Trompe L'oeil hoo∂ιє and sweatpants. The wнιтe hoo∂ιє he wore during a gaming livestream with fans was also from the same brand.

Moreover, Jungkook is known for being highly selective when partnering with brands. He has repeatedly emphasized that he signed with Calvin Klein because he genuinely liked and valued their products after using them for years. In other words, he evaluates brands not as a celebrity — but as a real consumer.

And long before, Jungkook had already shown himself to be an enthusiastic fan of Balenciaga. His wardrobe includes numerous clothes, accessories, and shoes from the brand — perhaps just as many as his Calvin Klein pieces. Additionally, Balenciaga under Demna Gvasalia (since 2015) is known for its minimalist, dark-toned, neutral, cutting-edge, and dystopian-inspired aesthetics — a perfect match for Jungkook’s personal fashion preferences.

From this perspective, it’s no surprise fans strongly suspect that Balenciaga may be the next luxury brand to win over the K-pop superstar after Calvin Klein!

Rumors of a collaboration between Jungkook and the French fashion house have been circulating for years, ever since BTS began emphasizing their solo careers. However, the hiatus for military enlistment caused these speculations to fade. Now that the rumors have resurfaced, fans feel that this time, the possibility is stronger than ever.