There is a rather interesting two-way relationship between stars and social media. Celebrities use these platforms to reach the public, build their image, and spread their personal messages. In return, fan engagement becomes one of the clearest measures of their influence. In an era when a single post can quickly reach millions of people, social media has increasingly become a “stage” just as important as television shows or traditional music stages.
BTS is no exception. From the early days of their career, the group quickly embraced social media as an important tool for connecting with and rallying support from fans around the world. Twitter is a prime example — it helped the group win the Best Social Media award at the Billboard Music Awards, opening a new era of global success for the group.
If Twitter was their launchpad, Instagram is now where the explosive individual influence of each member can be seen. This media power is not just a matter of perception but has been backed by real numbers. Recently, analytics platform HypeAuditor released its Top 5 Most Influential Figures Worldwide on Instagram as of August 20, 2026. Notably, one BTS member υиєχρє¢тє∂ly made it onto this powerful list, standing alongside some of the biggest names in the world!
According to HypeAuditor, Cristiano Ronaldo ranked No.1, followed by Lionel Messi, Selena Gomez, Park Jimin, and Narendra Modi. This means Jimin surpαѕѕed a series of major stars in entertainment, sports, and politics to rank No.4 worldwide in terms of Instagram influence.
Behind this impressive ranking are also numbers that show Jimin’s incredible appeal. As of August 20, the idol’s Instagram account had around 59.9 million followers, with an average of 7.4 million likes per post. In particular, his engagement rate stood at 13.98%, while his likes-to-followers ratio was 12.28%.
HypeAuditor rated Jimin’s engagement rate as “Excellent”, showing that his mαѕѕive following comes with exceptionally strong engagement, even though his account does not have a publicly open comment section!
As the news spread, fans couldn’t help but express their amazement and pride in the BTS superstar’s global influence, commenting: "GLOBAL IT BOY PARK JIMIN", "Wow, Jimin entered this with almost no new posts, without new stories and forgetting about his account for weeks", "The real impact of IT BOY PARK JIMIN", "It’s a global acknowledgement of his influence and reach! Amazing Jimin", "Without being chronically online, when you are impactful and have power and good influence. Congrats Jimin", "My boi ain't even active in that platform, the power he has", "So proud of you Jiminie",...
However, this achievement is hardly surprising to fans, as Jimin has long been known for having particularly strong influence on social media. Among K-pop idols, he is the FIRST & ONLY idol to top the Individual Boy Group Member Brand Reputation Rankings by the кσяєα Corporate Reputation Research Institute for 35 consecutive months. He also holds the record for the most No.1 rankings in the history of the chart, with a total of 61 times, equivalent to five years.
Notably, Jimin’s Instagram impact has been especially evident during major moments. For example, in early April — when BTS was gearing up to return with the ARIRANG album and launch their world tour — Jimin reportedly gained more than 300,000 followers in just two days.
By June, his appearance at the Dior Men's Summer 2027 Show in Paris created another major impact. One video of Jimin on Dior’s official Instagram account reached around 12.1 million views, while another video reached 4.8 million views and 2.1 million likes. Another piece of content also garnered around 3.3 million views. According to compiled Launchmetrics data, Jimin also achieved a 13.46% Share of Voice among the celebrities/influencers tracked at major Fashion Weeks, while the hashtag #jiminxdior generated around 4.5 million mentions.
Jimin’s positive influence does not stop there. More importantly, it has also translated into meaningful positive impact on society. Recently, when the moment of him hugging and kissing Olivia, a child with pediatric ¢αи¢єя who was specially invited through a partnership between Heroes For Children and UnitedHealthcare, went viral on social media, it triggered a surprising ripple effect: BTS fans around the world launched donation campaigns for children battling ¢αи¢єя. As of August 20, the donations had surpαѕѕed $84,000, equivalent to approximately 116 million won.
Ultimately, Jimin’s presence in the Top 5 Most Influential Instagram accounts provides another powerful testament to the idol’s inherent appeal and lasting media value, further cementing his status as a global icon!
