Before becoming Calvin Klein's Brand Ambαѕѕador, Jungkook has repeatedly proven his influence through the products that the male idol loves to use. Jungkook was nicknamed "Midas Hand", "Sold Out Fairy" by fans - because any item that pαѕѕed through his hands was hunted by fans and led to an immediate out-of-stock phenomenon.
For example, the banana milk of Indonesian milk brand Indomilk that Jungkook tried in an interview in 2019 was immediately sold out a few hours later. Jungkook has also turned the tables of many local fashion brands many times just by wearing their designs at the airport or during live broadcasts.
Not only that, from shoes, jewelry, perfume, lip balm to scented candles, beer mugs, fabric softener, ... all became sought-after items after Jungkook used them. That was enough to make major brands in the world realize his breakthrough influence on their sales.
That's why as soon as BTS opened the door for the members' "solo activities", at least 3 major fashion brands, besides Calvin Klein, immediately approached Jungkook! This was revealed by Monica Kim, former editor of αмєяι¢αn Vogue magazine in the book "The Meaning of Jungkook: The Triumph of BTS and The Making of a Global Superstar".
Kim revealed that: "From my time consulting in the industry, I know of at least three top fashion houses that fought hard to get him but were turned away".
In the end, Calvin Klein was the only winner in the fierce race to get Jungkook's signature, simply because he himself had used and liked the products from the brand many years ago.
When this information was spread on many social media platforms, fans were not surprised but excited because of the great influence of the BTS superstar, expressing:
- He's in high demand but I'm glad he chose the brand he likes and wears
- Jungkook himself refused offers from biggest fashion brands to be taken as a BA. Jungkook chose the real brand that he truly like and uses every day
- It's never been about hype or dominance for Jungkook - it's about what aligns with his vibe and that authenticity sets him apart
- Are we even surprised knowing his Selling Power? That's hybe Biggest rainmaker just after his own group. But JK is just so extremely humble, simple and the most unpretentious Soloist
- This should put to rest the lies that no luxury brands wanted Jungkook. They were fιgнтing for him and wanted him but he rejected their offers except for Calvin Klein. To be able to reject luxury brands is so cool. It's so Jungkook!
- Wbk! He's in high demand . I'm glad he chose the brand he likes
- He doesn't chase he attracts. The most sought after artist
- I think it was Gucci and Dior he rejected. I remember Gucci followed his previous IG before he deleted it
- Remembered how he said that he only wanted to work with a brand that he actually loves and enjoys wearing — just speaks volumes of his personality like man isn't your typical celebrity who's in it for the bag or advertise brands they don't like. He only follows his own compαѕѕ
- He was comfortable with CK for years & he choosing them over others is soмєтнing he wanted to do, for sure. He chose them, they are lucky & that casual look with their outfits really suits JK.. He served looks here on the TSX stage too. The campaign was mind blowing.
- I dont think the brands crossed other members eventual deals. Balenciaga, Prada maybe Chanel or Bulgari.
- He's in high demand but I'm glad he chose the brand he likes and wears
Of course, Jungkook's contract with Calvin Klein has made brands that failed in negotiations and other fashion houses covet because of its huge value, both in terms of media and revenue.
Specifically, after announcing Jungkook as the Global Brand Ambαѕѕador of Calvin Klein, the stock price of PHV Corp - the company that owns Calvin Klein increased by 20% from 72.26 USD/share to 88.36 USD/share in just 4 days.
Not only that, Jungkook has repeatedly proven his influence when wearing any Calvin Klein outfit, that item will sell out quickly. Typically, the CKJ Embroidered Monogram Cap worn by Jungkook in a BTS video was immediately sold out quickly - in less than 1 hour.
The wнιтe round-neck short-sleeved T-shirt worn by Jungkook in a pictorial in March 2023 also quickly sold out in North αмєяι¢α after only 02 days.
Calvin Klein also witnessed unprecedented interaction on social networks after announcing Jungkook as a global ambαѕѕador: The official website crashed due to the huge traffic, reels related to the male idol all reached more than 20 million views, several million likes within 1 day of posting, the brand's Instagram with posts related to Jungkook also reached the peak of interaction.
It can be said that the cooperation between Jungkook and Calvin Klein not only brings economic benefits but is also a success story in building a brand through celebrities. With this premise, big brands will definitely compete more fiercely to get Jungkook's signature after he is discharged from the military.
